My Leadership Style Revealed…

Posted by James Radina | Posted in Personal, Professional Growth | Posted on 03-12-2014

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I was recently interviewed by a group of students from Georgetown University for a leadership course.  Below is their write up about me and my leadership style, experience and their perspective….




James Sol Radina is the CEO and “chief visionary officer of Sol Marketing Solutions, an online marketing strategy company in California. We found James and Sol Marketing Solutions through Marina Paul, a member of the team who worked for Anthony Zolezzi, one of Mr. Radina’s mentors, this past summer. James embodies an entrepreneurial spirit paired with a resolute social activist and business leader focused on creating a better world. James is a serial entrepreneur with an evolving leadership style that represents the needs of the organization he is working with or creating.  Mr. Radina is an appropriate, if less conventional, choice for the Young Leader Analysis as he is roughly ten years older than the class and is an authentic leader; he embodies his personal values in his professional life and his charismatic, highly personal, extremely adaptable leadership style is to be admired.  This write-up is going to analyze James’ leadership development throughout his career including two of a half-dozen business ventures in as many years, starting with his first job and ending with his most recent venture.


James grew up in Pomona, Kansas, a town with a population of approximately 952 people, located in northwestern Franklin County. While attending West Franklin High School, he nurtured an early interest entrepreneurship through his involvement in the Future Business Leaders of America. He continued exploring this interest attending the University of Kansas on several academic scholarships and graduated from the College of Liberal Arts and Sciences in 1999.

Early Leadership Experience


While attending the University of Kansas, James found a mentor in his Entrepreneurship professor, and identifies him as the person whose connections encouraged him to take an internship with a local  nightclub and also as the person who helped him gain an interest in entrepreneurship, a central tenant of his life. Another early influence, the General Manager of the club, taught James as much as how he didn’t want to behave as a  leader as it taught him about how he did want to behave. The GM followed a more abrasive, dictatorial path towards leadership, and was also driven by more traditional profits than James’ passion around triple bottom lines. James describes him as “assertive, controlling, and manipulative” which made it difficult for him to see the value in the work he was doing as an intern which raged from sweeping floor to stocking bar.


This was a turning point for James, as he determined he would never lead the same way, and actively tried to lead in a way that was in direct opposition to that of his boss, as he worked his way up to General Manager (replacing previous GM), and eventually co-owner of the club. At the age of 21, James had over seventy people working for him, with about fifty of those people being older than him. His assumption of such a major leadership position within the club as such a young age was not met with positive reactions initially. The older staff members questioned his authority as he tried to establish a new corporate culture and change the business model. James, to his credit, established the personal values that became the core of his leadership style and the organizations culture, which helped everything about his new leadership role fall into place. He made it a point to listen and understand the concerns of all of his staff about the transition, and communicated his decisions in a deliberate and timely manner, slowly introducing new operation techniques to the business model. Members of his staff, who found those values appealing, believed in them and stayed on, those who did not were either fired or left of their own accord.



Current Venture


Sol Marketing Solutions focuses on product launch management for their business model. Similar to Apple, Product Launch Management allows Sol to build hype around a company’s new product. Sol may do this in the form of online sales or via a mobile app. Before the product can be sold, it undergoes these four steps. First, Sol focuses on Product Creation by compiling a company’s expertise to create a saleable product. This single product will serve as the identity of the launch. Next, Sol and their client build a list of prospective customers to target with the product. In order to do this, they ask: who needs this product and how will this product enhance their lives. Once you find customers who will truly benefit from this product, you can identify your target audience. After targeting a group of consumers, it becomes time to manage that relationship. This involves figuring out a way to transform a customer’s thinking from “I like it” to “I gotta have it”. Lastly, Sol uses what is called Launch Management to create a huge buzz around a product and mass market the product through different media platforms before it can be purchased. Ultimately, the process functions to create exposure and brand loyalty for the ideas of the companies they’re working with.  Through Jamess significant prior experience with Brian Tracy and John Maxwell, he is able to leverage his network of subject-area experts using his core competence of connections and personal charisma to build a very successful team.


Values in Leaderships

As a leader, James focuses more on value based leadership than most. He says that the triple bottom line, where leaders place substantial weight on each profit, planet and people, is the only bottom line that he recognizes. Radina is in many ways a stereotypical SoCal surfer- he says things like  “”Taking a break for myself is one of the greatest things I do for myself (I try and do it regularly!)“ and “A relaxed mind is a creative mind.” At the same time, he has been able to pursue, and successfully so, a wide range of ventures over the past decade.


He tries to instill this work-life balance with his employees and clients. His employees are given unlimited vacation and sick days and they are also able to create their own hours. We realize that this sort of schedule is not feasible in many workforces; however, it is possible with a small amount of employees and an immense amount of trust. James feels that if his employees know he trusts them to work in a way that is most suitable to their lifestyle, then he will in turn receive the optimal amount of productivity. His clients are also representative of his company’s culture. When selecting his clients, he asks himself, “how can I push my employees in a direction where they will succeed both personally and financially for their company?” Reciprocally, it is important that James take on clients who he can be himself with, otherwise, he will not find his sweet spot or “aha” moment.As James’ says, “do not put yourself or someone else in a position where they are designed to fail.”


James Sol Radina’s focus on his own goals has defined his leadership style. In the early days, it was evident throughout our talk that his unwavering focus on the triple bottom line, and other measures of combining “doing well while doing good” socially oriented business models, was a turn off for some team members. Some left, and others were soured on his leadership and were subsequently fired. As he’s gotten older, and more comfortable with his values, and perhaps as business models such as these have become more popular in the startup community, his persistence in pursuing values based leadership has made him a more attractive partner for everyone from clients to employees. In his words, his ability to balance a focus on economic and social value has allowed him to “built this organization to allow him to have a lifestyle that has an impact.”


Added Value and Client “Partnerships”

Additionally, James is able to sell himself in order to acquire clients. He has established a large network from working in entertainment, personal growth, real estate, and health industries, which serves as a core competence in gaining clients. What draws clients to James is his incredible energy and work ethic; he makes everyone around him a James-believer because his driven attitude is so infectious.  James refers to these strategic alliances that he forms with clients is called “SMARTnerships”. SMARTnerships with subject matter experts in widespread fields allow James to leverage their knowledge with his core competence of making connections.


Leadership Today

As he has grown older, there is much more of an emergence of a team building focused, democratic and coaching leadership style that brought his teams together far more than they scared team members off. Mr. Radina “stumbled through [his] early adventures,” but was able to find a voice- and confidence- as he grew older and had more experience leading teams. In his later teams, such as with Sol Marketing, even team members note his ability to make the team feel valued. In one such instance, colleague Josh Bare describes how the Sol Marketing team found themselves without a secretary one day. In no time, and with no pressure, James jumped behind the front desk and stayed there all day.  In Josh’s words: “When you see this from the head honcho, you feel compelled to match that dedication. It’s infectious.”  Furthermore, he’s much more self aware of his strengths and weaknesses as a leader; to that effect, he’s careful to balance out his comparative youth with older or more experienced employees and strategic partners when creating new teams. Today, while still a young leader, James is much better able to bring teams together and motivate, rather than dominate conversations and team dynamics.


The Importance of Mentors and of Mentoring

James Sol Radina truly believes in the power and importance of mentoring both personally and professionally. As he’s gotten older, Mr. Radina still actively seeks out mentors; however, he’s able to be a mentor to others. At any given moment, he can spout off the names of three or four mentors he’s been working with to improve on his leadership, subject area expertise, or personal network. In fact, our connection with Mr. Radina came from a current mentor, Anthony Zolezzi. In his professional life, he emphasizes being deliberate with the 5 people you spend the most time with; he believes that you become most like those five individuals, and therefore that it’s critical to “surround yourself with people who are smarter than you are.”  His mentors play a large part in shaping who those five individuals are and most of his mentors have come through referrals from prior mentors. Furthermore, Mr. Radina prides himself on mentorship of others. In his words, “I am all about social responsibility. Leading by example. Giving back. Volunteering my time to charities. Being the change I wish to see in the world.” Recently, he’s focused on one on one mentorship of elementary aged students, which he says is one of the most rewarding experiences he’s had to date.  Mentorship is one of the ways in which it’s especially evident that Mr. Radina is an authentic leader: he practices what he preaches, and his values in his professional life are closely aligned with those in his personal life.


A Democratic Coach

If we look at Goldman’s Six Leadership Styles as a guide to leadership in the real world, Radina’s style most closely aligns with the democratic and coaching styles. The democratic style is focused on building consensus through participation and communication, while the coaching style is focused more on developing team members’ strengths for the future. James’ hybrid approach is best summed up by Josh Bare, who explained how Radina delegates power, and responsibility by:

“When multiple projects are due/needed as is often the case in a start up environment, James will often ask the team which of the projects resonate with us as individuals, and/or matches up with our skill set.  That team member is then assigned ownership of said project, and thus the responsibility of seeing it through to completion with support from the others.  We are given the freedom to be creative, think outside the box, and make mistakes.”

James’ democratic style comes out in the ways that he asks for input- asking team members which projects matter to them, or seeking to build consensus around new procedures. His coaching style is more evident in the way he’s comfortable letting team members succeed, or fail, at their own pace, and in their own way, with support from the rest of the team. This hybrid model best encompasses his current leadership style, although it’s deeply rooted in his past experiences.




Mr. James Sol Radina’s leadership style has been heavily influenced by his mentors and his personal values. His emphasis on working with people who share his values, has provided a compelling direction for his leadership and created strong relationships with employees and clients alike. His desire to follow his passions and turn them into a business is admirable.  We look forward to seeing more from him.

Who is James Radina?

Posted by James Radina | Posted in Personal, Personal Growth | Posted on 23-08-2010

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Serial Volunteer & Local Change Agent

I started as an airport greeter for Make-A-Wish in April of 2008. Because of my dedication, I was named Volunteer of the Month in August 2008. I quickly advanced even higher & trained to become Wish Granter. This allows me to work directly with the wish children to ascertain and plan wishes. This year I was asked to be a co-founding member in a Young Professionals Committee for the Make-A-Wish Foundation of San Diego called “3c.” The 3c committee raises funds and awareness through fun social activities tailoring the message to a younger demographics.

(Above is picture of me with Erik, my wish kiddo.  I helped him Give-Away his wish as his wish to help starving kids in Africa!  Full story:

Also in the last year I have volunteered as a mentor for the Crohn’s & Colitis Foundation’s Team Challenge Program. It was my 3rd season mentoring and 4th season involved. I have easily assisted in raising well over $20,000 for the organization and helped numerous participants cross the finish line for their first 1/2 marathon.

And last but not least, I have spent countless volunteer hours as a trusted advisor to a new charity starting here in San Diego called Jeans 4 Justice. As an advisor, I help with marketing, branding, internet marketing and social media. I actively volunteer my time to help with cause related events and promotions. In my spare time you will find me participating in Jeans 4 Justice’s new 1/2 Marathon Training Program called Justice In Motion.

Ohh and one more thing, I am an unofficial big brother for a local boy with a life threatening illness. I act as a role model and big brother to this young man in a time when he needs support and love.

I find the most join in life helping others. I am extremely grateful and honored to volunteer my time and resources to making this world a better place. I don’t do it for praise, but maybe my story will inspire others to walk the walk, and be the change THEY would love to see in this world.

Les Brown Mentoring… The Path To Happiness

Posted by James Radina | Posted in Personal, Personal Growth, Professional Growth | Posted on 04-08-2010

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I had an amazing mentoring call with Les Brown & Paul Martinelli tonight. I told Les I was getting asked to speak and he spent some 1 on 1 time coaching me in order to help me with my message; the message I will be sharing with the world! I took his words, added my words, and some words from the great teachers along my journey (Brian Tracy, Tony Robbins, Paul Martinelli, John Maxwell, Mary Morrissey, Jim Rohn, Zig Ziglar, Troy Hazard, Jim Bunch, Vishen Lakhiani, Brian Johnson, and many more) Here it is, first on paper, then in person…

Re-Invent Yourself. With the right FOCUS you can put an end to any unhappiness, stress, or dissatisfaction in your life. With the right attitude you can take your worst days and turn them into your best days. Be optimistic and confident about your future. You can start by getting clear on what you want. Write down your goals, your vision & your dreams them become a Warrior to attain them. Your dreams need to be beyond your comfort zone. Become someone you have never been! STRETCH yourself. Lead, don’t follow. Believe, don’t doubt. Create, not destroy. Set a new standard for yourself.

Absolute Faith. BURN THE SHIPS! Leave no option; no turning back until you accomplish your mission. This is not as easy as it sounds. 87% of people have a fear of failure. Acknowledge those fears. But don’t ignore them or fight them, instead move into them. Fear and excitement are one word from being the same thing. Dance with your fears. Align with them. They will wear out. Have 100% faith that you can do anything you put entire heart and soul into. You have infinite potential and nothing that can stop you but yourself.

Desire. You must have a burning desire for what you want in life. This burning desire is your WHY. WHY do you wake up and get out of bed each morning? WHY you work each day? Is it for your kids, or to support your parents, or so that one day you can start a charity? To find your WHY, find something bigger than your own personal gain. As humans we will do more for others than we will do for ourselves. Power moves to those that are truly committed to serving others. With a burning desire that is greater than you, you will not fail and you will not let life’s road bumps knock you off the road.

Invest in yourself. Time is our most valuable assest. Take a close look at how you are spending your time. Don’t waste it watching TV, the Electronic Income Reducer. Don’t waste it spending time with people that are not helping you grow. Invest your time in yourself by learning from mentors, going to seminars, reading, listening & watching books and programs that will stretch you personally, professionally, and spiritually! Invest a minimum of 5% of your income back into your personaldevelopment. Spend a minimum of 30 minutes a day developing your mind & spirit. These are the things that you should find easy to do, yet most people find it hard. Everything is this world is either growing or dying. So if you are not growing, well… you are dying. Another very important way to invest in yourself is to CELEBRATE! Celebrate your wins, celebrate your life. Every day write down what you are grateful for and every day celebrate these things. A little secret about me: My favorite form of celebration is to TURN UP THE MUSIC AND DANCE! Yup, dance like no one is watching.  Or dance my face off :) Find a way to truly enjoy yourself, you deserve it! Also, commit to writing down each day what you are grateful for. Since I am online a lot, I use the Gratitude Log (, find something that works for you but do not skip this step. You are perfect, life is perfect and everyone is here for a reason, so let’s be grateful for everything the Universe has provided us.

Nurture & develop positive relationships. Take a look at the people you surround yourself with each day. If you’re the smartest person in your group, get a new group! HOw many people are currently in your peer group or family that are holding you to your highest and true authentic self? Did you know that by flying in a “V” formation, geese gain 71% greater flying range than if each bird flew alone. As each goose flaps its wings, it creates an uplift for the birds that follow. Your success in life has a direct correlation to the quality of the people you associate with on a regular basis. People’s lives are a direct reflection of the expectations of their peer group. If you want to upgrade your life, upgrade your peer group.

Action, take immediate action on your ideas and dreams. Most people are procrastinators. I hope that no one reading this wants to be like most people. Just freaking do it already! Add more value to this world; add more than anyone would ever expect of you. In order to add value, you much take action. Progress equals happiness. Boldly take immediate action. Forward motion with emotion. If you want to lose weight, get up right now and clean out the frig! Here is the ultimate success formula: Get clarity on your dreams, goals, and true purpose. Find your reason WHY. Take massive freaking action! Take note of the results you are getting, and change your strategy if needed, but never quit. And CELEBRATE your wins!!!!

And that ladies and gentlemen is The RADINA Path. R.A.D.I.N.A. With Reinventing yourself, Absolute faith, Desire, Investments in yourself, Nurturing & developing positive relationships, and Action, immediate action, you have my path to unlimited wealth & happiness.


James Sol RADINA

Brian Tracy Health Update, His Blog Has more

Posted by James Radina | Posted in Personal, Personal Growth | Posted on 23-06-2010

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!!!!!!!!!  WHOOOOHOOOOO!!!!!!!

I did not know how else to start this post.  I can not put into words the *HAPPY DANCE* I have been doing since we received the news that there does not seem to be any traces of Cancer in our loved mentor and friend Mr. Brian Tracy!  Yup!  Gone… disappeared!  It’s a miracle.  I can say that because I believe in miracles.  The Universe, or God, or whatever your belief system, has aligned everyone’s prayers, thoughts and positive energy into some major warrior style, cancer kicking, full-force POWER!

I Partnered With Paul Martinelli (Beyond The Secret)!!

Posted by James Radina | Posted in Personal, Professional Growth | Posted on 20-06-2010

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I am feeling so blessed to find myself in an amazing and inspiring partnership with my good friend and mentor Paul Martinelli.  For about a month now I have been taking over Paul’s marketing, specifically his online marketing.  I am wearing a few different hats and loving every minute of it!  Video Marketing, Product Development, List Building, Website Set-up (, and Product Launch Management  just scratches the surface of what I am doing with Paul.

I have decided to do ‘whatever it takes’ to really take Paul to the next level.  Up until a few months ago, Paul was CEO of Bob Proctor’s Coaching Program so he was not really building his own business.  Now that he is on his own- speaking, mentoring and coaching, it is time to build his own list and develop some new programs!  He has current partnerships with Les Brown (AMAZING Speaker), Mary Morrissey (Spiritual Goddess), and Bob Burg (Go Giver Author).  He has shared the stage with Brian Tracy, Bob Proctor, Wayne Dyer, Mark Victor Hansen, and Les Brown to name a few.

Paul is leading the human potential movement and I am feeling blessed to be a part of his team!

Follow my journey by joining Paul’s list.  You will get his Daily Thought and a weekly inspirational video that will absolutely blow you away!

Much Love,

James Radina
PS- Yes, I still work doing independent affiliate work with Brian Tracy,

Trust me, you want to see these videos!  Here is the Opt-In Form:

Gratitude For Life and A Quote

Posted by James Radina | Posted in Personal, Personal Growth, Professional Growth | Posted on 24-05-2010

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Do you ever feel truly aligned or connected?  Where everything you ask for and everything you are looking for just appears.  Does this happen to you?  It could be something as small as a quote at the right time.  (Which is why I love  Or you could be asking the Universe for some help with your job or your business.  You could be praying or journaling, or just thinking about it.  I am talking about when things just keep going right, you have momentum, and everything just keeps getting better and better for you.  Yeah, that is happening to me right now.  And I am so grateful, and look at the email quote I just received:

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…. It turns problems into gifts, failures into success, the unexpected into perfect timing, and mistakes into important events. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow”. – Melodie Beattie

gratitude picture with quote

gratitude picture with quote


Today is a good day.  A phenomenal day.  I just got done doing a major *happy dance* around the room.  Which I encourage each and everyone of you to do today no matter what, even if you do not have news as big as mine.  And you can make whatever news you have as big or as small as you want.

That being said…


1.  Find something that is going on in your life or create something new today, and celebrate it & yourself!  Do a Happy Dance.  (I recommend the Yoga Trance Dance, I just did it and it was enlightening, fun, and I felt very connected to it:

2.  Next email someone you love or some friends and share with them your success, or your event, or your gratitude.    Share with them what is so big for you today that you are dancing around the room in celebration for.  Today’s Challenge is to Celebrate.  Find something to celebrate then share it!


Mine:  I was dancing and celebrating the new partnership I just solidified with Paul Martinelli.  Paul was CEO of Bob Proctor’s business.  He is currently a partner on a few other business with Mary Morrisey, Les Brown (if you don’t know who less is, find a YouTube video of him, freaking awesome), and some other huge industry leaders  in the works .

Anyway, last week he was asking the Universe for someone to come in and build his online business (list building, sales, programs & products, future product launches, etc).  A few hours later I reached out to him out of the blue, we spoke, and the Universe went to work.  Today we had a 2 hour call and discovered each others goals… and we were in perfect alignment with each other!  We both want the same things and decided to form a partnership where I will be building Paul’s online business, taking a base salary yet acting as an Independent Contractor, and receiving a percentage of all the future monies I generate for Paul.  Ummm, yeah!  This is exactly what I wanted and I asked for (and a special thanks to my dear friend Stephanie, next to my computer is the sheet that you and I designed that outlines everything I wanted in my next opportunity, and this new partnership has it all)!!

It is day one, we decided right on the call that I would start today, and I am off!  Freaking on top of the world right now!  So, I just wanted to write a quick post and allow myself an opportunity to Share with others what I am just dying to shout at the top of my lungs about in excitement, and also to challenge you each to do the same.  :)

FYI, I am still acting as an independent Joint Venture Specialist with Brian Tracy International, but I will know be focusing more time on this new project with Paul Martinelli.


James Sol Radina

Tribal Truth & Jeans 4 Justice $100K 48hr Challenge

Posted by James Radina | Posted in Personal | Posted on 21-04-2010

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I am helping my girlfriends charity with a $100,000 48 Hour Challenge.  I am working as the Product Launch Manager.  Below is our latest blog post, we are building relationship, list warming, and creating advocates for the cause.

CAUTION:  This video contains real stories from real victims of Rape & Sexual Assault.  Upon completion, please comment below (and share on twitter and facebook).  Take a stand with us, STOP the silence.  Imagine the impact of helping thousands of men and women realize they have a community that supports them.  That is the purpose of the 48 Hour Charity Challenge: To support Jeans 4 Justice, a charity dedicated to reducing the prevalence of Sexual Violence through prevention and education programs, and a charity that allows victims to have a Voice.  Please watch and take action, even if is simply by commenting below.

(Join the my list to the right to receive Morgan’s full story, more survivor videos, and updates on the challenge)

Call To Actions:

1.)  Become a Change Agent. Take a stand against rape & sexual violence.  Support the victims of these horrible crimes.  We are looking for 11 more men or women that what to Step Up and help us with “The 48 Hour $100,000 Charity Challenge” supporting Jeans 4 Justice on April 28th & 29th.  Simply comment “Count Me In!”  & we will reach out to you.  Thank you in advance for your heart and look forward to embracing you into our community (plus provide you with all the tools for the challenge).  Click Here To Read More About The Challenge
2.)  Share your comments or story here about the videos, inspiration for Jess to reach her dream, or your own experience.  Speak out, share your voice; we are a community that will support you.


Last Week’s Video: Jessica Johnson, Founder of Jeans 4 Justice

Watch in this video as Jessica shares the story about a Court Case ruling that ruled a woman could not have been raped because she was wearing jeans. Also watch as Jess not only shares her own powerful story of WHY she started Jeans 4 Justice, but she also shares how Jeans 4 Justice is taking a stand and making a difference in the community.  We are asking YOU to join Tribal Truth, Jeans 4 Justice, and the hundreds of other change agents to support this cause.

Please leave a comment here – share your story, your dream, your mission in life, or your inspiration for Jessica in following her dreams. This is a small step in voicing your support.

If you want to do more, Simply comment: “Count Me In!” and we will reach out to you & provide you with more information about becoming a Change Agent as part of the $100,000 48 Hour Charity Challenge on April 28th & 29th!

Please leave your comments below…

Hello! Mahalo! Hola! Bonjour! Konichiwa!

Posted by James Radina | Posted in Personal | Posted on 12-04-2010

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Welcome to my personal blog.  You can learn more about me by clicking on the About Page.  Please check back often (or subscribe to RSS Feed) as I will be sharing with the world all about the amazing adventures and growth in my life.  I am stoked you are here, it means the world to me.  This post is a simple Hello or Konichiwa (I love that word).   Stay tuned my brothers and sisters!

Today Jess and I dropped off 250 extra bagels to a bunch of happy homeless men downtown. They reeeealy liked the fact that we brought a huge tub of cream cheese! Big props to Jess as she secured the bagels as a donation for her Charity, Jeans 4 Justice.  We used the bagels at our Justice In Motion Run for Sexual Assault Awareness Month, which is April. What a Great way to start the day!

“There is no chance, no destiny, no fate that cancircumvent, hinder or control the firm resolve of a determined soul.” - Ella Wheeler Wilcox